FoodNavigator's how-to guide for start-up success
Starting a new business is an enormous challenge and takes a huge amount of courage. But don’t worry, we’re here to help you through the process with our how-to guide, looking at product design, marketing, and everything in between.
We’ll be adding to this guide over time, as the food and beverage industry evolves and grows, so be sure to check back for the latest advice, tips and tricks.
And if there’s something you want to know about, that we haven’t covered, then please do get in touch, with your suggestions and thoughts. We’d love to hear from you.
Also, if you’re an established brand, looking to offer advice to newcomers in the industry, then we’d love to speak to you too, so please do get in touch.
We want to grow this community, supporting new food and beverage brands, as they take their first steps into the world of business.
How to grow your business and your brand
Starting a new business is a big risk, but the rewards can be just as great. Here’s how to not just survive, but thrive.
How to decide where to spend and where to save
Starting a new business is a huge financial undertaking so spending your money wisely is crucial. We look at where to spend and where to save.
How to find ingredient and packaging suppliers
Ingredients and packaging materials will form the very foundation of your brand, so getting them right is essential. Here’s how to find the right suppliers and build successful relationships.
How to effectively label your food product
Front- and back-of-pack food and nutrition information is essential. Here’s how to ensure the details are legally tight, to not only attract customers, but to keep them safe.
How to recruit the right staff for your brand
Making the decision to recruit staff is a big step for any new business. It presents multiple challenges and can generate unexpected costs. We’re here to help guide you through the process.
How to build successful relationships with wholesalers
Wholesalers are an essential part of the distribution process, for many food and beverage brands. Here’s how to create and grow strong relationships with them.
How to identify and engage with your target market
Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market.
How to succeed in business where others have failed
Starting a new business is an enormous challenge and takes a huge amount of courage. So, what can you do to give yourself the best chance of succeeding? We get advice from seasoned business owners on how to avoid failure and what do do if things get tough.
How to successfully market your brand
Marketing can be complex, time consuming and costly. We run down the top tips and tricks to successfully market a food and drink brand on a tight budget.
How to grow your brand through social media
Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. Here's how you can use social media to grow your business and your brand.
How to manage negative press
Reputation is everything to food and beverage brands. But what happens if a brand receives negative press? Does it lose customers? And can it get them back?
