The competition seeks flexible food packaging solutions that are either recyclable, compostable, long-lasting and/or user friendly. The winning idea will be brought to life by Kraft Heinz and its packaging R&D teams, if possible.
Kraft Heinz would also seek to collaborate with the winning start-up, with the possibility of opportunities to identify viable solutions that “will advance Kraft Heinz’s packaging portfolio”.
“At Kraft Heinz, we know collaboration is the key to unlocking solutions for the future of packaging, especially when we’re thinking about all the requirements that food packaging must address: safety of the product, consumer use preferences and options for disposal or reuse once the product has been enjoyed,” said Kraft Heinz director of packaging, Linda Roman.
Kraft Heinz packaging challenge for start-ups
“We’re excited to see the innovative solutions start-ups will bring to the table and look forward to supporting them in creating a more sustainable future for food.”
Roman will host a virtual, LinkedIn Q&A on 5 February for those interested in participating in the challenge.
During the session, she will share insights into what will make a successful application, including what’s new and exciting in the material innovation space; the opportunities for next-gen materials; and how start-up partnerships are bringing new products to market.
Developing packaging innovations
Three finalists will be announced on 16 April and invited to pitch live on stage at the Rethinking Materials Summit at the Hilton London Bankside, 13 to 14 May, reaching a global audience of manufacturers, CPG brands and investors.
The winner will be announced at the Summit and will receive feedback and insights from members of the Kraft Heinz global innovation team, which may include technical expertise, regulatory guidance and food industry know-how.
Successful submissions must be compatible with plastic recycling, paper recycling, or industrial composting streams, and priority will be given to companies approved for direct food contact per FDA 21CFR/EFSA FCM, or capable of receiving clearance for food contact by 2026. Special consideration will be given to companies with proof of principle and prototypes.