Cheers to the future of functional beverages
The functional beverage market is slated to reach a staggering $350 million by 2030 as increasingly health-conscious consumers turn their backs on sugary soft drinks and alcoholic beverages in favor of healthier options that can help them keep up their energy or calm down without negative consequences, or which support their fitness goals, hydration, cognitive wellbeing and gut health, among other well-being wishes. We will be looking at trends in functional beverages and non-alcoholic drinks.