The Asia snacking sector is thriving, with innovation and consumer demand at an all time high. However, there two key trends that are driving the growth – health and functionality. As consumers increasingly snack more and move away from set meal occasions, they are demanding products that are lower in sugar, salt and fat, while still tasting great and feeling like a treat. In addition, there is a growing clamour for products that contain functional ingredients that can offer more than their basic nutritional value. In this broadcast we'll be hearing from suppliers and brands who have reformulated and fortified to meet these needs, as well as those at the forefront of innovation in the functional snacking space, providing some of the benefits of supplements, in a format that also provides enjoyment and indulgence.
