While the wider economic landscape and consumer education remain challenges for the plant-based sector in Asia, there are several opportunities for the industry to make gains across the region. With plant-based diets very much steeped in the tradition of many markets, industry can capitalize by enhancing the nutritional value of plant-based products, producing "cleaner" labels, maximizing texture and crucially focusing on affordability versus other forms of protein. In this broadcast we'll be hearing from the suppliers and brands and the forefront of this charge, and who are providing products that can appeal to consumers from a health, taste, sustainability and affordability standpoint, while drilling down into the trends in key markets, and looking at the possibilities for next-gen plant-based products.
