The market analyst has built a nutritional picture in more than 50 countries with the UK having one of the highest total daily calorie intakes at about 1600; India had one of the lowest at about 150 due to the predominance of fresh produce in the country. Mexico had the highest calorie intake per person of the countries polled.
The tool only accounts for processed food sales. Fresh foods, alcohol and restaurant food sales are not yet part of the picture but may become so as it develops.
An analyst told us: “No one else is doing this research.”
To date the data cruncher covers 54 countries and 57,000 food and drink brands in 230 categories.
The data is gathered by collating processed food and drink sales and dividing it by a country’s population (including children) to give a per capita breakdown of intakes in:
- Energy (calories)
- Protein
- Carbohydrate
- Sugar
- Fat
- Saturated fat
- Fibre
- Salt
The information can then be subdivided into different sectors like bakery, dairy, confectionery and beverages.
In processed foods, Euromonitor calculated that the world consumes 1.5 trillion calories a day, with the average global consumer purchasing 765 calories each day through packaged food and soft drinks.
“Despite over 40% of the global population being overweight and obese, our nutrition data shows that by 2019 the world will purchase 90 calories more a day,” said Lauren Bandy, nutrition analyst at Euromonitor. “This analysis helps address rising concerns surrounding nutritional value in food while building a picture of what people eat in different countries.”
“Understanding how packaged food and soft drink brands contribute to the total purchase of nutrients by category and country helps address the rising concern of nutritional value in food.”
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