Business

How to successfully market your brand. Credit: GettyImages

Top tips to successfully market your brand

By Donna Eastlake

Marketing can be complex, time consuming and costly. We run down the top tips and tricks to successfully market a food and drink brand on a tight budget.

CCEP posts strong 2024, though some sales were stung by poor weather. Image/Getty

CCEP boasts ‘solid year’ in strong €5.4bn Q3 results

By Nicholas Robinson

Summer revenues for Coca-Cola Europacific Partners were stung by poor weather, though Euro football and the Paris Olympics contributed towards what is shaping up to be a “solid year” for the group.

Snacktastic 'mega' M&A deals expected from the snacking sector, even after Mars/Kellanova. Image/Getty

Mars' Kellanova buyout the start of hefty snacking M&A

By Nicholas Robinson

Mega deals within snacking are picking up pace after a quiet start to the year, with Mars’ Kellanova acquisition the tip of the iceberg as strong financial performances provide corporates with healthy cashflows.

The experts wade in on what food and drink start-ups get wrong. Image/Getty

Video

Ask the experts: What do F&B start-ups get wrong?

By Nicholas Robinson

What do food and drink start-up businesses get wrong? It’s the big question facing many fledgling businesses. FoodNavigator speaks to nine industry experts to find out.

Start-up pitch: How BettaF!sh is creating seafood from seaweed. GettyImages/Aamulya

Video

Start-up pitch: How BettaF!sh is creating seafood from seaweed

By Donna Eastlake

The plant-based seafood market is underserved – enter BettaF!sh. This week we're discovering how founder, Deniz Ficicioglu, is revolutionising the fish-free fish space in the first edition of FoodNavigator’s start-up pitch series.

What lessons can other commodities learn from the RSPO and palm oil for EUDR implementation? Image/Getty

EUDR and getting it right: Four lessons from the RSPO

By Nicholas Robinson

Broad unpreparedness led the world to rebel against EUDR’s enforcement. Now the clock could be reset for another 12 months, what can the global supply chain do to reach compliance?

EFSA releases new novel foods guidance for EU applications. Image/Getty

New EU novel food rules countdown begins

By Nicholas Robinson

Novel foods in Europe will be subject to new safety assessments early next year as the European Food Safety Authority updates processes to better reflect the changing landscape and potentially speed up approvals.

Organic sales on the rise, but what strategy will grow them further?

Why shoppers are turning towards costly organic food and drink

By Nicholas Robinson

More consumers are buying pricier organic food and drink, despite continuing cost-of-living pressures, with sales expected to rocket as governments push to make organic farming central to future sustainability strategies.

How can the food industry cut waste? GettyImages/Rimma_Bondarenko

How can the food industry cut waste?

By Donna Eastlake

Reducing food waste isn’t just preferable, it’s crucial. So what is the industry doing to tackle the mounting problem and what more can be done?

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