Unlocking Consumer Emotions: A Comprehensive Framework for Emotional Associations in Food and Beverage Product Development

Eager to unleash the power of emotions in your next food & beverage innovation? Join us and discover a comprehensive framework designed to support your product development process and identify effective combinations of ingredients that promote specific moods and emotions.

Based on extensive consumer research conducted across Europe, this framework combines online research with explicit and implicit measures of behaviour. It allows you to create the perfect combination of flavours, colours, and ingredients for specific applications, quantifying emotional (e.g., happy, comforted), functional (e.g., energising, relaxing), and conceptual (e.g., nostalgic, healthy) associations.

Once the ideal combination is determined, learn more on how this can be further validated with consumer tests, including through the use of Givaudan's Food Emotions powered by Thimus, which uses neuroscience to uncover true feelings and enhance product development.