Ferrero

Present in the UK since 1966, Ferrero is a leading family-owned global company. Ferrero is the third-largest player in the global sweet packaged foods market and its unique and iconic brands are well-loved throughout the UK.  ​

For over 50 years, Ferrero has provided UK consumers with high quality products such as:  Nutella; 350g is the UK’s No.1 selling spread SKU​[4]​; Ferrero Rocher, the UK’s no.2 classic boxed chocolate brand​[2]​; tic tac, the no.6 pocket confectionery brand​[3]​; Kinder, the no.3 kids confectionery brand​[4]​; Kinder Bueno, a top 10 countline brand​[5]​, Thorntons, Britain’s much-loved chocolate manufacturer, and most recently, Eat Natural.  The success of each brand is based on quality products which are carefully crafted and supported with significant investment, to deliver great tastes for customers and strong profits for retailers.​

Ferrero’s multi-million-pound acquisition of Thorntons in 2015 formed part of its continued investment in the competitive UK market. The transaction brought together two highly complementary businesses that share the same passion for innovative brand growth, underpinned by a proud heritage with drive and culture built upon family foundations. In 2020, Ferrero confirmed the acquisition of Eat Natural the maker of high-quality cereal bars, toasted muesli and granola. Eat Natural shares Ferrero’s values around caring for customers, the environment and communities in which it operates, and will expand Ferrero’s overall footprint and product offerings into the healthier snacking market segment.​

Quality is at the heart of everything Ferrero does, this value runs throughout the entire business, from the approach to nutrition and sustainability, to the role played within its communities, to the unique products Ferrero creates for consumers.​

[1]​ Nielsen Scantrack, Total Spreads, Total Coverage, MAT to 09.02.19 based on Value Sales

[2]​ Nielsen Scantrack, Classic Boxed Chocolate (Boxed excluding Twistwraps), Total Coverage, MAT to 09.02.19 based on Value Sales

[3]​ Nielsen, ScanTrack, Pocket Confectionery, Total Coverage, MAT to 09.02.19 based on Value Sales

[4]​ Nielsen Scantrack, Total Kids Confectionery, Total coverage, MAT to 09.02.19 based on Value Sales

[5]​ Nielsen, Chocolate Countlines, Total Coverage, MAT to 09.02.19 based on Value Sales (ranked 6^th​)