Archives for February 8, 2005

← 2005

Russia takes green approach to vodka advertising

With the Russian authorities keener than ever to clamp down on the widespread advertising of alcoholic drinks in a bid to curb a growing health problem, drinks producers are looking for new ways to promote their wares without falling foul of the...

FAO advises calm reaction to recent BSE scares

UN-backed food organisation warns food producers and consumers to stay calm, after a few cases of mad cow disease are identified in Canada and the US, and last month the first case of Bovine Spongiform Encephalopathy (BSE) in a goat.

Coca-Cola to use Splenda logo on new Diet Coke

Sales and consumer awareness of sweetener from UK manufacturer Tate & Lyle look set to rise as number one global soft drinks player launches a new version of Diet Coke, complete with Splenda sucralose logo on the packaging, writes Lindsey Partos.

Marketers facing new taxes

Marketers of fast moving consumer goods in Russia may now think twice about using free samples to promote their products, following a decision to tax them. Angela Drujinina reports.