Archives for November 18, 2005

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IFF turns to arty marketing to boost slow flavors sales

By  Lorraine Heller

International Flavors & Fragrances is embarking on a unique and unconventional marketing campaign involving a combination of strange flavors and art for art's sake, in an attempt to remind its customers how creative it can be.

Search for new flavors drives pomegranate sales

By  Anthony Fletcher

The fortunes of the pomegranate, until recently unknown to most US consumers, is changing fast, according to Datamonitor's Productscan Online database of new products.

Wild develops low-GI beverage solution

By  Chris Mercer

Natural flavours firm Wild says it has developed a new soft drink aimed specifically at the growing low glycaemic index market, in a sign GI is pushing its way into healthy drinks trends.

Cargill shortlisted for patented starch innovation

By  Anthony Fletcher

Cargill's patented starch, designed to deliver higher food quality and cost savings for manufacturers, has been shortlisted in the Most Innovative Ingredient category at the forthcoming FiE show.

CSM responds to shareholder criticism

By  Anthony Fletcher

Dutch ingredients firm CSM has responding swiftly to shareholder concerns over the firm's "poor operational and financial performance".