Archives for December 16, 2005

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Celebrity endorsements next marketing spin for fiber?

By  Lorraine Heller

With half of America's consumers unclear on the health benefits of dietary fiber, a new survey reveals that celebrity endorsements may be the way forward for food manufacturers to promote their high-fiber products.

Phytosterols ingredient seeks UK approval

By  staff writer

The UK's Food Standards Agency has received an application for a phytosterols ingredient to be approved as 'substantially equivalent' to one already on the market.

Consumers demand better seafood labelling

By  Anthony Fletcher

Over 80 per cent of consumers consider the environmental impact of seafood as an important factor in their purchasing decisions, according to a new study.

DSM sees probiotics potential in cheese

By  Anthony Fletcher

Cheese may be a better carrier of probiotic bacteria than other dairy products, suggest tests carried out by DSM Food Specialties.