Archives for May 30, 2006

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Appetising advertising linked to obesity - study

By  Stephen Daniells

Cambridge scientists have shown that the reward centres of some peoples' brains are more sensitive to appetising food cues, and may help explain compulsive eating disorders.

Phytosterols market set to continue growth

By  Stephen Daniells

Sales of phytosterols in Europe are predicted to more than double by 2012, but companies need to turn consumer awareness into understanding and acceptance, says a new report from Frost and Sullivan.

New Splenda product could reinforce brand image

By  Lorraine Heller

A new version of the popular sweetener product Splenda is to hit the retail market, a move that suggests its marketers are stepping up efforts to cement the brand in consumer consciousness before the inevitable arrival of alternative sucralose products.