Archives for February 4, 2009

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Kellogg’s ‘wholesome’ ads misleading, says ASA

By Sarah Hills

The UK’s Advertising Standards Agency (ASA) has upheld complaints that adverts for Kellogg’s ‘wholesome’ cookies were misleading and implied that the snacks were healthier than they actually are.

Purac builds science for salt replacer in meats

By Stephen Daniells

A potassium lactate and sodium diacetate mix may reduce the sodium chloride content by 40 per cent, and significantly increase shelf-life, says a new study from Purac.

Meat inspection system defended

By staff reporter

The Canadian Meat Council said that the recent media coverage of the finding of the bacterium, listeria, in a Canadian meat processing plant is unwarranted and is creating a false impression of both the industry and Canada's meat inspection system.