Archives for March 4, 2009

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Cadbury builds Fairtrade awareness, bar-by-bar

By Jess Halliday

Cadbury’s commitment to source cocoa for its popular Dairy Milk chocolate bars is a strong signal that responsible sourcing is moving out of a niche and into the mainstream, and will introduce more consumers to the principal.

PureCircle reaps rewards for Reb A contracts in H1

By Sarah Hills

Reb A producer PureCircle has reported a net profit increase of 75 per cent for the first half of 2009 after securing major contracts with companies including PepsiCo, Whole Earth and Cargill ahead of regulatory clearance in key markets.