Branded Corn Flakes are great for branding
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.
Archives for October 18, 2009
Shoppers still prepared to pay for healthier foods, says research
Consumers are prepared to pay more for foods that note health attributes on packs, and are becoming more aware and sophisticated in their attitudes to diet and food labelling, according to research from Tate & Lyle.
Med diet cuts breast cancer risk in older women, says study
Adherence to a Mediterranean diet along with avoidance of Western-type foods may contribute to a reduction in postmenopausal breast cancer risk, claims new French study.
Spanish research cites health worry as GM barrier
Spanish consumers report not knowing much about genetically modified foods, but being very concerned about potential effects on human health, says a new study that suggests more policies are needed to open up the market.
Consumers mindful of best before dates
A high level of concern about best before dates in the latest survey from the Food Standards Agency could indicate that politicians’ talk on food issues influences those that remain top of mind for UK consumers.