Archives for March 7, 2012

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Low fat trend continues to grow fat replacer sales, says GIA

By Caroline Scott-Thomas

The US market for fat replacer ingredients continues to grow on the back of consumer health concerns about fatty foods, demand for enhanced flavors and textures, and processing advantages for manufacturers, according to a new report from Global Industry...

Mars cleared by ad watchdog in Twitter marketing ploy

By Oliver Nieburg

The Uk’s Advertsiting Standards Authority (ASA) said Mars did not breach marketing regulations in its Snickers twitter campaign featuring footballer Rio Ferdinand and glamour model Katie Price.