Archives for July 17, 2012

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Special edition: The new product development process

How can social media fit into the NPD process?

By Caroline Scott-Thomas

Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.

Gee Lawson enters China-dominated red yeast rice supply

By Shane Starling

UK supplier Gee Lawson has debuted organic red yeast rice (Monascus purpureus) into a sector dominated by Chinese supply and which has won a European Union health claim for cholesterol maintenance.