Archives for June 16, 2015

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Smithfield eyes Europe expansion after Campofrio sale

By Elsa Reed, in Shenzhen

Smithfield Foods executives have said their company plans to push sales of its own products strongly in Europe, now that its parent, the China-based WH Group, has announced the sale of shares in Spanish meat company Campofrio.

How food industry can boost milk’s value: fortify it

By Michael Stones

Fortified milk could help to boost the value of milk sales, despite supermarket price war slashing the price of the white stuff to as little as 89p for a four pint bottle, according to new research from market research organisation Mintel.