Archives for May 3, 2016

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Healthy agers: To market older, you’d better get wiser

By Lynda Searby

Europe’s seniors see functional foods as a 'dated' concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the Healthy Marketing Team.

Saudi Arabia smacks energy drinks with new fines

By Eliot Beer

Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.

Brands & governments must join up against health crisis

By Niamh Michail

Food producers and regional governments will have to work together to tackle the Middle East’s health crisis - but brands must avoid a number of pitfalls, say two leading marketing consultants.

Savola Q1 profit plummets 80%, dividend slashed

By Eliot Beer

Saudi food producer Savola has slashed its dividend after announcing an 80% fall in first-quarter profits year-on-year, with food revenues falling 8.6%, brought down by its edible oil operations.

Leicester football win celebrated in crisps and rum

By Gwen Ridler

Snack food manufacturer Walkers has released special edition Salt & Victory crisps to mark Leicester City Football Club’s shock Premier League win, while Morgan Rum is to pay tribute to team captain Wes Morgan.

Atria sells pig farm in Estonia

By Oscar Rousseau

Finnish meat processor Atria has sold a facility in need of modernisation to pork farmers in Estonia for an undisclosed fee.

Mexico to create organic meat producer register

By Elizabeth Machuca, in Mexico City

The Mexican government is to create a formal register of organic food producers, including meat and livestock businesses, and is currently carrying out a nationwide survey to build its list.

Copa-Cogeca pushes for new breeding techniques

By Oscar Rousseau

EU farming body Copa-Cogeca has called on the European Commission to clarify the legal status of new breeding techniques (NBTs), such as genetic engineering.