Archives for December 4, 2018

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HiE: Golden rules for netting the golden year shoppers

How to appeal to senior consumers.

HiE: Golden rules for netting the golden year shoppers

By Nikki Cutler

Health food, drink and supplement marketers must sell to the growing over 65’s market by moving away from anti-ageing terms, according to new research revealed at Health Ingredients Europe.

EFFA on ensuring steady supplies of vanilla flavour

EFFA on ensuring steady supplies of vanilla flavour

By Niamh Michail

The flavour industry needs to spread its net wide to ensure a steady supply of the world's favourite flavour, from new vanilla pod growing countries to alternative vanillin sources, says the president of the European Flavour Association (EFFA).