Archives for December 21, 2020

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How to prepare now to ensure your drinks brand is a success in 2021

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and branding...

Ferrero Group to acquire healthy snack company Eat Natural

Acquisitions

Ferrero Group to acquire healthy snack company Eat Natural

By Anthony Myers

Global confectionery brand, the Ferrero Group has announced it is buying UK healthy snack company Eat Natural the maker of high-quality cereal bars, toasted muesli and granola, for an undisclosed sum.