Want to create a healthy food brand? It’s all in the name
A brand’s name can influence how likely consumers are to perceive it as healthy, reveals new research.
News & Analysis on Food & Beverage Development & Technology
A brand’s name can influence how likely consumers are to perceive it as healthy, reveals new research.
IGD has set out its ‘vision for the future’ with a new identity and ‘purpose’. FoodNavigator speaks to CEO Susan Barratt about how this reflects the challenges faced by today’s food industry.
Researchers from the French National Institute for Research into Agriculture, Food and the Environment (INRAE) are hoping to buck the trend of falling white truffle production in Europe.
Voluntary codes to limit the marketing of unhealthy food and beverages to children ‘cannot work’, according to the Federation of German Consumer Organisations. The association is calling for tougher action.
The great SKU rationalization last Spring caused by pandemic-related supply chain constraints and consumer stockpiling not only forced CPG companies to pause production temporarily of some products, but it prompted many to reevaluate their product mix...