Archives for May 17, 2023

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What do consumers want from sustainable food and drink?

What do consumers want from sustainable food and drink?

By Flora Southey

Research suggests Europeans are ‘highly motivated’ to buy sustainable food. How can brands best communicate their sustainability credentials to consumers? And amid a cost-of-living crisis, are shoppers willing to pay for it?

Health claims 101: How to legally communicate to the consumer

Health claims 101: How to legally communicate to the consumer

By Nikki Hancocks

There are a range of permitted health and nutrition claims available for food, drink and supplement brands to communicate the benefits of their products, but marketers must tread carefully to avoid common pitfalls which lead to fines and reputational...