Archives for October 6, 2023

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Mars, PepsiCo, Kraft Heinz, and Givaudan on how AI can improve NPD

Mars, PepsiCo, Kraft Heinz, and Givaudan on how AI can improve NPD

By Augustus Bambridge-Sutton

NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.