‘Wellness is a luxury for certain consumers,’ NIQ shares how Ozempic, protein, clean labels are motivating consumers in 2024
Consumers' focus on value during months of high inflation has impacted the wellness market in 2023, but GLP-1 drugs like Ozempic and clean-label and protein-rich products are poised to grow the space in 2024, Sherry Frey, VP of total wellness for NIQ,...