How brands communicate gut health benefits, creatively
In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?
Archives for May 15, 2024
Will new ‘shrinkflation’ labelling in France truly boost transparency?
France is preparing to enforce ‘shrinkflation’ signposting in retail, but critics are unconvinced the measure goes far enough.
How do consumers perceive ‘gut health’ products?
Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?
Could good gut bacteria help prevent cardiovascular disease?
The last decade has seen gut health linked to a multitude of health benefits. So could it also play a role in helping to prevent cardiovascular disease?