Archives for June 19, 2024

← 2024
How to build a beverage brand: Liquid Death on its marketing magic

How to build a beverage brand: Liquid Death on its marketing magic

By Rachel Arthur

Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily and...

How manufacturers can survive the cocoa crisis

How manufacturers can survive the cocoa crisis

By Natasha Spencer-Jolliffe & Jess Spiring

Soaring costs and a dwindling supply of cocoa mean innovation and creativity are essential for chocolatiers who hope to weather the supply storm

How healthy are baked snacks?

How healthy are baked snacks?

By Augustus Bambridge-Sutton

Baked snacks, from baked fruit to baked crisps, are a key part of modern snacking. But how healthy are they, really?

Making wine from… blueberries?

Making wine from… blueberries?

By Donna Eastlake

Winemakers are getting more creative and consumers more adventurous, so are we looking at the next big beverage trend?

The next-step in plant-based? Understanding the extruder

GUEST ARTICLE

The next-step in plant-based? Understanding the extruder

By René Floris, NIZO Food Research Division Manager

Consumers want more from plant-based meat alternatives, from taste to texture and affordability. Could understanding the extrusion process deliver on all three?