Do film tie-ins boost sales?
Many film studios use tie-ins with food and beverage brands to market their motion pictures. But does this drive sales for the food and beverage products themselves?
Archives for August 16, 2024
Will diabetes concerns impact sales of fruit juice?
Could a recent study, linking fruit juice to diabetes, spell trouble for beverage manufacturers?
Plant-based ‘animal fats’ key to sector’s regrowth
Meat alternatives can regain the growth seen earlier this century only if the category replicates the taste, texture and aroma of real meat, the boss of a food-tech upstart suggests.