
10 global trends shaping F&B
What trends are driving changes in the F&B industry?
News & Analysis on Food & Beverage Development & Technology
All stories

What trends are driving changes in the F&B industry?

NPD is taking old trends to new places

The plant-based company’s struggles have worsened, not improved


Consumer scepticism, as well as the structure of healthcare, makes adoption lower than in the US

Satellites provide long-term data on land use

Consumers seek comfort and familiarity from food

Protein is often associated with strength and fitness - but the category is no longer just about this

What do Dutch consumers want?

Climate pressures and production costs will force the sector to adapt, but the threat is not existential