NPD Trend Tracker: From long-life probiotic yoghurt to vertically farmed salad

NPD-Trend-Tracker-From-long-life-probiotic-yoghurt-to-vertically-farmed-salad.jpg
GettyImages/Sergey Nivens (Getty Images/iStockphoto)

Our latest new product development round-up brings you a ‘new product category’: shelf-stable probiotic yoghurt. Another innovation lies in vertical farming technology, which sees Jones Food Company launch its first consumer facing brand Homegrown, and we also cover the international expansion of plant-based maker THIS as it launches into the Netherlands. Scroll through the photo gallery for more…

Our latest new product development round-up brings you a ‘new product category’: shelf-stable probiotic yoghurt. Another innovation lies in vertical farming technology, which sees Jones Food Company launch its first consumer facing brand Homegrown, and we also cover the international expansion of plant-based maker THIS as it launches into the Netherlands. Scroll through the photo gallery for more…

GettyImages/Sergey Nivens

NPD Trend Tracker: From long-life probiotic yoghurt to vertically farmed salad
NPD Trend Tracker: From long-life probiotic yoghurt to vertically farmed salad (Sergey_Nivens/Getty Images/iStockphoto)

Our latest new product development round-up brings you a ‘new product category’: shelf-stable probiotic yoghurt. Another innovation lies in vertical farming technology, which sees Jones Food Company launch its first consumer facing brand Homegrown, and we also cover the international expansion of plant-based maker THIS as it launches into the Netherlands. Scroll through the photo gallery for more…

Our latest new product development round-up brings you a ‘new product category’: shelf-stable probiotic yoghurt. Another innovation lies in vertical farming technology, which sees Jones Food Company launch its first consumer facing brand Homegrown, and we also cover the international expansion of plant-based maker THIS as it launches into the Netherlands. Scroll through the photo gallery for more…

GettyImages/Sergey Nivens

A new product category: long-life probiotic yoghurt
A new product category: long-life probiotic yoghurt

In a joint innovation, SIG and AnaBio Technologies are presenting the global launch of a long-life probiotic yoghurt, which they consider a ‘major breakthrough’ for probiotic beverages in aseptic packaging.

For the partners, the development creates a new product category: probiotic beverages packed in aseptic carton packs and spouted pouches which are shelf-stable for prolonged storage periods without refrigeration.

To develop the product, the companies combined AnaBio’s encapsulation technology with SIG’s gentle aseptic filing technology.

“Our innovative patented ‘encapsulation’ technology coats probiotic cells, such as Lactobacillus strains, with a protective layer,” explained Sinéad Bleiel, founder of AnaBio Technologies.

“This allows the strains to withstand high temperatures during processing. When the probiotic product is consumed, the coating is naturally broken down by digestive enzymes releasing the probiotic to colonize the small intestine and deliver their health benefits. Together with the expert team at SIG, we’re not only able to offer consumers probiotic products with unique health benefits, but also a longer product shelf life for greater convenience. It’s a real step-change innovation in the field of probiotic beverage products.”

According to SIG, the innovation offers lower distribution costs as no refrigeration is required, longer shelf life, increased reach and less food wastage for both retailers and consumers.

“Aseptic probiotic yogurt drinks demonstrate our continuous drive to innovate to rapidly meet changing consumer needs, while offering high product quality and longer shelf life in sustainable packaging. Our aseptic carton packs are proven to be one of the most sustainable packaging solutions* in the market,” said Christoph Wegener, chief markets officer at SIG.

Image supplied.

THIS goes abroad
THIS goes abroad

For the first time, plant-based meat maker THIS is launching internationally as of today.

Via a partnership with retailer Albert Heijn, THIS Isn’t Beef Burgers, THIS Isn’t Chicken Pieces, THIS Isn’t Pork Sausages and THIS Isn’t Streaky Bacon will find themselves of supermarket shelves in the Netherlands.

According to recent research out of the Good Food Institute (GFI), the Dutch have the highest consumption of plant-based foods per capita.

THIS co-founder and co-CEO Andy Shovel said he was ‘over the moon’ about the collaboration. “This has been a huge undertaking for the business as we’ve worked to secure a really strong partnership with Albert Heijn with a 4-strong range to launch into one of the hottest markets for plant-based globally.”

Image source: THIS

Branded vertical farming-grown salad
Branded vertical farming-grown salad

In the UK, local vertical farming business Jones Food Company is launching its first consumer facing brand.

Coined ‘Homegrown’, the brand will sell three SKUs into Asda from this month. The range includes 80g Mixed Salad, 60g Rocket and 80g Hot & Peppery Cross.

Asda said it was ‘delighted’ to be the first British retailer supplying a vertically farmed bagged salad range at this kind of scale. “As well as clear sustainability benefits, the salad leaves aren’t subject to adverse weather – resulting in better availability and more consistent quality for our customers,” said Asda Produce Director Dom Edwards.

Jones Food Company is ‘thrilled’ by the launch. “All of our salad is entirely British grown which results in fewer food miles than salad flown in from around the world, is grown using only renewably energy and uses 90% less water than plants, which have been more traditionally produced,” said the company CEO.

“We can harvest our crops in one day and deliver into the supermarket depots the next, so the freshness is guaranteed.”

Image source: Homegrown

Mindful Chef x LEON tie-up
Mindful Chef x LEON tie-up

Nestlé-owned Mindful Chef is teaming up with fast food company LEON to deliver four of the latter’s recipes direct-to-consumer.

The limited-edition recipes are inspired by LEON classics, but with a Mindful Chef ‘twist’. The include Aioli Chicken & Rainbow Slaw; Keralan Cod Curry with Coconut & Pickled Cucumber; Lentil & Butternut Squash Masala; and Black Cardamom Chicken Korma.

For LEON’s managing director Glenn Edwards, the fast-food company is pleased to partner with a brand that ‘holds the same commitment to delivering delicious, high-quality food’.

From Mindful Chef’s side, the shared values are important, too. “We’ve handpicked their most iconic recipe to bring to the Mindful Chef menu this September, and hope people will enjoy recreating these delicious recipes at home,” said Giles Humphries, Mindful Chef founder.

All recipe boxes will be delivered between 17-30 September.

In other LEON news, LEON Grocery is launching GFC (Gluten Free Chicken) Nuggets into Ocado from 10 September. The nuggets are made from 100% chicken thigh and coated in a gluten-free crumb. A 300g bag has an RRP of £4.

Image source: Mindful Chef

Popcorn Kitchen moves into ‘top-grade confectionery’
Popcorn Kitchen moves into ‘top-grade confectionery’

Popcorn Kitchen is preparing to roll out a new range of confectionery including a 750g Salted Caramel chocolate bar and three 100g offerings in flavours White Chocolate and Raspberry, Chocolate Orange, and Salted Caramel.

The unprecedented success of our home poppin kits highlighted the alluring appeal of Belgian chocolate and best-in-class popcorn working side-by-side as luxurious bedfellows,” said Popcorn Kitchen owner Louise Webb.

“The indulgent make-up of our popcorn (best ingredients, involving flavour marriages….) means that its well-suited to make a seamless transition to top drawer confectionery hero.”

The new offerings will launch 23 October. The 100g bars have an RRP of £4.99, and the 750g bar £24.99.

Image source: Popcorn Kitchen

New flavour from energy drink challenger brand
New flavour from energy drink challenger brand

Energy drink challenger brand TENZING is rolling out a new, sweetener-free flavour: Lime & Mint.

To develop the flavour, the start-up blended limes and mint in with its original recipe, which includes natural caffeine, vitamin C and electrolytes. All TENZING products contain 60% less sugar than traditional energy drinks.

“We’re so excited to be launching Lime and Mint,” said founder and CEO Huib van Bockel. “We only ever use the best natural ingredients in our blends, and both of these ingredients bring so many benefits to the body, It’s a flavour combination favoured by nutritionists, and it’s one we know our TENZING community are going to love.”

The new SKU is available online via TENZING’s webshop and will be sold into retail from 23 October 23 with an RRP of £1.55 per 250ml can.

Image source: TENZING

‘Punchier flavours’ for Naked Noodles
‘Punchier flavours’ for Naked Noodles

Asian flavours-focused Naked Noodles has reformulated its product range to bring ‘punchier’ flavours and ‘thicker egg noodles’ to consumers. The R&D-led product improvements have resulted in both classic flavours and innovative blends.

Naked is launching seven flavours this month: Thai style green curry, Japanese style teriyaki, Thai style sweet chilli, Japanese style Katsu curry, Chinese style chow Mein, and Cantonese style hoisin duck.

A packaging re-design, which revitalises the logo and aims to ‘highlight the new taste appeal’, is being extended across the full range.

The new, upgraded Naked Noodles are available from major retailers this month from RRP £1.20.

Image source: Naked