To get tongues wagging this month, challenger brand Tony’s Chocolonely is launching three new SKUs into Waitrose. Elsewhere across the NPD landscape, McVitie’s Lemon & Lime Jaffa Cakes are returning to the shelf, Mondelēz’s Philadelphia is introducing a plant-based variant, and a strawberry prebiotic yoghurt has been developed by Bio&Me. Scroll through the photo gallery for more…
Image source: GettyImages/Deagreez
To get tongues wagging this month, challenger brand Tony’s Chocolonely is launching three new SKUs into Waitrose. Elsewhere across the NPD landscape, McVitie’s Lemon & Lime Jaffa Cakes are returning to the shelf, Mondelēz’s Philadelphia is introducing a plant-based variant, and a strawberry prebiotic yoghurt has been developed by Bio&Me. Scroll through the photo gallery for more…
Image source: GettyImages/Deagreez
Dutch challenger brand Tony’s Chocolonely has announced the release of three new ‘Conversation Bars’ in the UK, available until 25 January only.
The new products are designed to provoke discussions around the issues impacting the cocoa industry, and as such, have been named ‘equality’, ‘human’, and ‘justice’.
The Equality product is made from milk chocolate with caramel almond nougat pretzels and sea salt. Human, a vegan SKU, is made with dark chocolate, alongside a ‘lemony’ caramel cocoa biscuit. And Justice is made from white chocolate, raspberry, and biscuit sprinkles.
Flavours aside, it is the wrappers that are designed to highlight these conversation starters. By asking consumers ‘What does equality/human/justice mean to you?’, shoppers are encouraged to think about these issues and use the white space on-pack to brainstorm ideas.
“Our Conversation Bars and the accompanying campaign is designed to facilitate constructive conversations between people on all sides,” according to Jo Lane, Chief Marketing Officer at Tony’s Chocolonely.
“By increasing empathy and understanding around these three important issues, in a societal level and in the context of the chocolate industry, we hope to drive more support for our mission to eradicate modern slavery and illegal child labour. Because it’s only together that we can make all chocolate 100% slave free.”
The new SKUs are available exclusively at Waitrose or via the Tony’s Chocolonely website until 25 January 2022.
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pladis is bringing a limited edition flavour of Jaffa Cakes back to shelves permanently.
McVitie’s Lemon & Lime SKU, made from a classic Jaffa biscuit with a citrus centre, first launched in 2018 and according to the brand, consumers have been requesting it be returned ever since.
“Since then, we’ve been inundated with requests from ‘Jaffanatics’ to bring back this much-loved flavour,” said Sarah Babb, Marketing Manager for McVitie’s Jaffa Cakes at pladis UK&I.
“So we’re really excited to announce its return…it’s the perfect way to brighten up your day.”
The SKU is launching this month in sharing boxes of 10 cakes across supermarkets and select retailers across the UK (RRP £1.20 per pack).
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UK gut health food brand Bio&Me is introducing a new Strawberry variant to its range of prebiotic yoghurts.
Each pot contains 18 different cultures, with no added sugar, artificial sweeteners, thickeners or emulsifiers. It is also a source of B12, B2 and Phosphorous. It joins Bio&Me’s existing range of Original, Madagascan Vanilla and Alphonso Mango which launched in May last year.
“I’m excited to add this Strawberry variant to our range of prebiotic yoghurts which are not only delicious, with no added sugar, sweeteners or starches, but are full of my favourite live and active cultures,” said Bio&Me co-founder Dr Megan Rossi.
“As a dietician and a scientist, it’s always been my mission to close the gap on great tasting food that also truly delivers on its health claims. This is what Bio&Me is all about.”
The 350g pots of Strawberry prebiotic yoghurt will be rolled out in Sainsbury’s stores across the UK this month with an RSP of £1.80 per pot.
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Plant-based chocolate brand LoveRaw has rolled out three new dairy-free chocolate bars in time for Veganuary in Choc, Caramel, and Orange flavours.
The bars use a new vegan recipe formulation to give an ‘even smoother texture’.
“At LoveRaw we are always innovating and tyring new flavour combinations and recipes to ensure our chocolate is the best tasting it can be and it’s very exciting to welcome in the new Smooth Choc, Caramel and Orange bars the LoveRaw family.
“By making these gluten-free as well as plant-based we’ve opened up the brand to a whole new audience, which allows us to continue our mission to make great tasting chocolate available to all,” said Manav Thapar, co-founder at LoveRaw.
“We are confident that the new bars will be a big hit with consumers, whether they’re extremely vegan, sometimes vegan, ‘unvegan’, or just vegan curious.”
The new bars are available from the LoveRaw website and from select retailers with an RRP of £1.69.
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pladis has developed a new range of biscuits under its McVitie’s brand: Blissfuls. The biscuits come in either hazelnut or caramel flavours together with Belgian milk chocolate cream.
“McVitie’s has a long-established history of baking the nation’s favourite sweet biscuits, and our everyday biscuits like McVitie’s Digestives, and everyday treats like McVitie’s Chocolate Hobnobs, are firm favourites for morning and afternoon snacking,” said David Titman, McVitie’s Marketing Director at pladis UK&I.
“However, there remains an untapped opportunity for sweet biscuits during the evening, where they are currently under-indexed compared with other sweet snacking categories. This means NPD specifically developed for this consumption moment could help drive huge incremental sales for the category – and that’s where McVitie’s Blissfuls come in.
“Created especially for sharing, our latest innovation is just the moreish special treat to shake up the evening snacking occasion by boosting relevance for sweet biscuits during these moments.”
The new range is launching is Sainsbury’s this month, with further retailers listing Blissfuls from next month onwards. A 228g sharing pouch as an RRP of £2.59.
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Plant-based Philadelphia is rolling out across the UK in time for Veganuary. The innovation has been two years in the making, according to Philadelphia-owned Mondelēz International.
“With over half a million people taking part in this year’s Veganuary, the appetite for plant-based alternatives has never been more apparent,” said Louise Stigant, UK managing director of Mondelēz International.
“We’ve worked hard to make sure new Philadelphia Plant Based really delivers the same creaminess that people love and expect from Philadelphia and we’re delighted that there’re now a Philadelphia product for everyone – not a bagel or slice of tasted sourdough needs to go without again!”
Philadelphia Plant Based is available this month exclusively via Tesco supermarkets priced at £2.50 per 150g tub.
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