We have a lot of sweet treats this week with blueberry muffin popcorn, KitKat Chunky Hazelnut and two different types of cookie dough ice cream. We also have the renewal of an old partnership for Whole Earth, and a new plant-based cheddar for Violife.
We have a lot of sweet treats this week with blueberry muffin popcorn, Kitkat Chunky Hazelnut and two different types of cookie dough ice cream. We also have the renewal of an old partnership for Whole Earth, and a new plant-based cheddar for Violife.
Image Source: We Are/Getty Images
Whole Earth, the natural food brand known for its peanut butter, has announced that it will renew its partnership with Team GB for the Paris 2024 Summer Olympics.
The brand, which was previously Team GB’s partner at Tokyo 2020, will now sponsor a second games. Brits have bought more tickets than any other nation outside of France, and 80% said they are interested in the Games.
With an investment of £3m, Whole Earth will support Team GB through advertising, PR, in-store marketing and social media campaigns.
Whole Earth will seek to increase household penetration by 50%, which represents an £80m category opportunity.
With no added sugar, and as a source of fibre, a plant-based source of protein, and a source of good fats, Whole Earth peanut butter has many nutritional benefits.
“Peanut butter is often seen as a treat rather than an everyday food due to the misconception that it’s not good for us,” said Nicola Turner, Whole Earth Brand Controller at Ecotone UK.
“We want to show that for many Team GB athletes – some of the healthiest people in the UK – Whole Earth peanut butter plays a star role in their diets due to it being full of goodness with no added sugar, and its winning nutty taste.
“We’re excited to come together again to celebrate and support our athletes, to feel inspired and excited for a summer sporting event like no other. Partnering with Team GB is such a natural fit for Whole Earth and we can’t wait to put peanut butter back on the Olympic podium.”
“After a successful partnership with Whole Earth in the run up to Tokyo 2020, we’re delighted to be joining forces again in the lead up to Paris 2024,” added Tim Ellerton, Commercial Director at the British Olympic Association.
“Our participation at an Olympic Games is wholly reliant on the support of our valued partners, and we are looking forward to working with Whole Earth to develop new and exciting plans for the year ahead.”
Image Source: Whole Earth
Spanish dairy brand La Fageda will be selling its yoghurts around Madrid, at outlets of supermarket chain Ahorramas.
This month, three La Fageda yoghurts – natural Greek, strawberry, and lemon – will be available from 205 Ahorramas outlets.
For thirty years, La Fageda has been producing yoghurts. Its factory provides a workplace for people with disabilities, in a project launched in 1982 by the psychologist Cristóbal Colón.
Additionally, since February La Fageda have collaborated with Madrid NGO Comida para Todos (Food for All) to help vulnerable families around Madrid neighbourhoods San Blas-Canillejas and Orca Sur. La Fageda yoghurts are included on the menu of the NGO’s soup kitchens and distributed among disadvantaged communities.
Image Source: La Fageda
Nestlé’s KitKat Chunky Hazelnut has returned to the shops. The chocolate bar will be available for a limited period. The bar, which was last on sale three years ago, includes a KitKat wafer topped with hazelnut spread.
“We couldn’t resist bringing it back for chocolate fans to indulge in a little nutty decadence and turn up the heat on KitKat Chunky Peanut Butter, who has reigned supreme for more than a decade,” said KitKat Assistant Brand Manager, Torin Zieboll.
“I’m keen to hear which flavour KitKat Chunky fans prefer this time around. While KitKat Chunky Peanut Butter holds a special place in my heart, I’ll be taking a break from the classic for now and mixing it up with a KitKat Chunky Hazelnut. I’d encourage anyone who didn’t get the chance to try it last time to give it a whirl.”
KitKat Chunky Hazelnut has returned to the shops. The chocolate bar will be available for a limited period. The bar, which was last on sale three years ago, includes a KitKat wafer topped with hazelnut spread.
“We couldn’t resist bringing it back for chocolate fans to indulge in a little nutty decadence and turn up the heat on KitKat Chunky Peanut Butter, who has reigned supreme for more than a decade,” said KitKat Assistant Brand Manager, Torin Zieboll.
“I’m keen to hear which flavour KitKat Chunky fans prefer this time around. While KitKat Chunky Peanut Butter holds a special place in my heart, I’ll be taking a break from the classic for now and mixing it up with a KitKat Chunky Hazelnut. I’d encourage anyone who didn’t get the chance to try it last time to give it a whirl.”
Image Source: Nestlé
Drinks brand Cawston Press on Friday released a new limited edition tropical flavour, Pineapple & Grapefruit.
After the flavour was voted for across Cawston Press’s social media channels, the brand decided to oblige its fans and release it. Made from pressed fruit, and using not from concentrate pineapple and grapefruit juice, the juice contains no added sugars or sweeteners other than a little apple juice to give it a bit of added sweetness.
At only 92 calories per drink, Cawston’s sparkling Pineapple & Grapefruit also has a light touch.
The release of the drink aligns with WHO’s recent announcement warning against the use of non-sugar sweeteners in drinks.
Case of 12 available for RRP £20
Image Source: Cawston Press
Cookie dough and ice cream brand Doughlicious has launched a pop-up shop in Harvey Nichols’ flagship shop in Knightsbridge, London. Beginning on 1st August, the pop-up serves a potential 150,000 consumers.
Each dough-chi bite, which is made with gluten free dough and all natural ingredients, consists of ice-cream wrapped in cookie dough and rolled in cookie crumb.
Located in the famous food hall on the fifth floor of the Knightsbridge shop, the pop-up offers fruity flavours such as Strawberry Eton Mess and Blueberry Frozen Yoghurt, as well as the classic Chocolate Chip and Cinnamon Churro.
On top of this, Doughlicious will also offer a new limited-edition flavour at the pop-up each week alongside the classics.
Get one for £1.75, 3 for £5, or a party pack of 15 for £19.95
Image Source: Doughlicious
Low-carb brand SRSLY Low Carb has targeted a new market and released a range of meat-free ‘MIGHTY Meat Free Feast’ pizzas.
The range consists of Vegroni (using pepperoni made with jackfruit combined with seasoning) Chorizo-no crumble and Buffalo Chick’n Strips (made with a combination of soy protein and spices).
The new range is low in sugar, high in beneficial fibre and protein, and HFSS friendly. Most importantly for the brand, each pizza has only 20g of carb.
The brand also refuses to include palm oil, a leading cause of deforestation in places such as Indonesia, in any of its pizzas.
“It’s incredible when you think about it,” said SRSLY founder Andy Welch, “that we’ve taken such an indulgent snacking classic and giving it such a meaningful low carb spin.
“It’s also worth noting that pizza is very much our range hero when it comes to mushrooming export success, so the presence of a Meat-free is very timely with regards extending both our domestic and overseas appeal yet further.”
Image Source: SRSLY Low Carb
Popcorn brand Popcorn Kitchen will release a blueberry muffin-flavoured popcorn in the UK on 23 August.
In the US, blueberry muffins are more popular than doughnuts and cinnamon buns, and blueberry has been consistently voted as the best muffin flavour, ahead of banana walnut, double chocolate and chocolate chip.
Popcorn Kitchen has a wide range of pudding-themed popcorns, including Eton mess, lemon drizzle cake, chocolate brownie, and after dinner mints.
“The timeless popularity of Lemon Drizzle coupled with the seismic interest in our recent Cherry Bakewell offering convinced us that another Summer Fruit special was a Summer launch must,” said Popcorn Kitchen owner Lousie Webb.
“Flavour trials during exhibition season have quite simply been off the charts, convincing us that our latest indulgent treat taps effortlessly into Popcorn Kitchen’s stewardship of replicating timeless sweet treats in a popcorn style.”
A 30g bag will be available for £1.49
Image Source: Popcorn Kitchen
Plant-based cheese brand Violife has just released Cheddarton, its plant-based alternative to cheddar.
Aiming to replicate the mature taste of cheddar, Cheddarton also mirrors the crumbly and creamy texture of cheddar cheese.
It is free from the top 14 allergens (including soya, gluten, lactose, nuts and, of course, dairy), as well as preservatives. It is non-GMO, and fortified with vitamin B12, so you can get one of the benefits that comes with dairy cheese.
As well as these health benefits, the production of Violife’s plant-based cheese has sustainability benefits as well, using two thirds of the land as dairy cheese, as well as producing less than half of the carbon emissions.
"Violife is committed to supercharging the plant-based cheese alternative industry by creating products that deliver on taste, quality, and sustainability credentials," said Jess Millner, Senior Brand Manager at Violife.
"We want to make it easy for consumers to make the switch without sacrificing on taste and texture, so they can go plant-based and stay cheesy! Our new plant-based Cheddarton is the result of extensive research and development - with consumers at the heart of it - aimed at providing cheddar lovers with a delicious alternative that aligns with their values and dietary choices.
“We’re proud to be leaders in this category as we aim to bring more choice and variety to consumers that deliver against their expectations. This is the foundation of our strong and consumer-first innovation pipeline!"
Cheddarton is available now at Sainsbury’s, Tesco, Asda, and Morrison’s from £2.75.
Image Source: Violife
Simply Ice Cream has partnered with confectionary business Simply Divine Cookies to create a new cookie-dough flavoured ice cream.
The cookie dough is available in five flavours, which include Chocolate Chip, Peanut Butter & Snicker Doodle.
The flavour was created when GB athlete Beth Carter, who set up a Simply Divine Cookies franchise in the UK, reached out to Simply Ice Cream founder Sally Newall to propose a partnership.
“When Beth reached out with the idea of collaborating,” said Newall, “we knew it was a no-brainer. Her cookie dough is second to none and we knew our customers would be delighted with the new addition to our collection. It’s already been a hit with our stockists.”
500ml tub is RRP £5.99, 120ml tub RRP £2.59. It can be found in independent cafes, delis and hospitality venues across London and the South East, such as Macknades Farm Shop in Faversham, Groombridge Farm Shop in Tunbridge Wells and Gibson’s Farm Shop in Wingham, as well as Simply Ice Cream’s website.
Image Source: Simply Ice Cream
