Bakery industry poll looks at healthy products

Consumers might be interested in healthy bakery products but are still not buying enough to merit dramatic changes in the production for the bakery industry, reports a recent poll by BakeryNet.com

When asked the following question - 'Which of the following best describes your experience with the concept of healthy/nutritional marketing?' -​ bakers responded as follows: 46.67 per cent of consumers talk about wanting healthy products but do not buy enough to make them worth the industry's while; 30 per cent said it has played a significant role in sales; 20 per cent felt there is great interest in the concept but consumers will not accept the quality differences; and finally 3.33 per cent offered nutritional products but claimed that sales were disappointing.

BakeryNet.com commented that interestingly the first two responses to the poll were almost diametrically opposed. Nearly one half (46.67 per cent) of respondents picked "Consumers talk about wanting healthy products but don't buy enough to make them worth our while,"​ as the selection best describing their experience with healthy/nutritional marketing. The number two response, however, selected by 30 per cent of respondents, was that "It has played a significant role in our sales."​

BakeryNet.com highlighted the fact that only a small minority (3.33 per cent) selected the answer, "We've offered nutritional products but sales were disappointing."​ It would seem from this result, BakeryNet.com commented, that many of the less than positive opinions were formed without any trial experience.