AHDB to have largest ever presence at Anuga
Billed as the world’s largest trade fair for food and drink, Anuga takes place in Cologne from 7-11 October and will feature more than 7,000 exhibitors from 100 countries.
The UK’s Agriculture & Horticulture Development Board (AHDB) will have its largest-ever presence at the show – exhibiting pork, beef and lamb across nearly 285 square metres of show space in the Anuga Meat Hall.
Sixteen meat businesses will join AHDB in individual booths – the highest number of attendees in more than 30 years of exhibiting. During the show, there will be a selection of tastings, served up by popular German chef Michael Baumgarten and his team, who plan to cook around 1,500 pork, lamb and beef dishes.
For the first time, AHDB Dairy will be joining the Great Britain pavilion in the Anuga Dairy Hall. A total of 12 companies will exhibit alongside the AHDB.
A selection of cheese from Britain will also be served to 350 food and drink professionals at the 25th British Meat Dinner, organised by AHDB with the co-operation of the UK’s Department for International Trade and Department for Environment, Food and Rural Affairs. The dinner is funded by AHDB’s beef, lamb and pork sectors to showcase the country’s produce.
AHDB export manager Susana Morris said: “We are delighted to be returning to Anuga with our biggest attendee list in more than 30 years. Anuga is an incredibly popular event, which attracts leading food and drink professionals from around the world.
“With Brexit on the horizon, it is crucial that businesses look at new markets outside of Europe. Anuga represents an opportunity for us to showcase our quality meat and cheese on the world’s biggest and most important platform for the food industry at a very important time for our industry.”
