WATCH: Behind the scenes of Nestlé's first paper-based packaging
Nestlé is introducing a new Nesquik variety, Nesquik All Natural. We go behind the scenes at the factory in Szerences, Hungary, where the SKU will go into production.
Nestlé hopes to reinvigorate the dry mixes category in Europe through innovation. To this end, the company is rolling out Nesquik All Natural. With just five ingredients, the product is targeted at consumers seeking clean-label options.
It is also the first time Nestlé is abandoning the traditional plastic pouch and producing a paper packaging alternative as it works to reduce its use of single use plastics.
For our deep-dive feature on the packaging innovation click here. Or watch the video to take a more detailed look at the production process and learn what the Swiss food giant hopes to achieve with its latest development.
