FREE BROADCAST EVENT: Hear Valio, Smoothlink Japan, the Norwegian Institute of Food and more discuss healthy ageing

17-Mar-2021 - Last updated on 17-Mar-2021 at 15:45 GMT

Register now for FoodNavigator’s FREE broadcast summit, Positive Nutrition: Healthy Innovation for the Mass Market. Over four days of content, we’ll examine how innovation can be leveraged to deliver population health benefits and tap into rising demand for healthier food.

An ageing population is a time bomb for Europe’s food sector, which must innovate to address the specific needs of this rapidly expanding, and generally affluent, consumer group.

Day One of FoodNavigator’s 2021 broadcast summit, Positive Nutrition, will include two-hours of content focused on the topic of Healthy Ageing. Going live on Monday 22 March at 10.00 CET, this two-hour session will probe the innovation opportunities in the healthy ageing sector and ask how the food industry can better meet the needs of this growing cohort of consumers.

Event: Positive Nutrition: Healthy Ageing

Date: 22 March 2021

Time: 10:00-12:00CET (09.00 – 11.00 GMT)

AGENDA:

PRESENTATION ONE: How to create nutritional solutions for healthy ageing

Anu Turpeinen, Nutrition Research Manager at Finland-based Valio, will discuss why milk-based ingredients are a premium choice for tailored nutritional needs of the elderly. Preventing nutritional deficiencies and maintaining physical and cognitive functioning are the main aims of nutrition during ageing, she says. Protein, phospholipids, calcium, iodine and vitamin Bs in milk, meanwhile, can support cognition and activity of older adults.

PRESENTATION TWO: Social innovation and healthy ageing in daily life for the elderly in 2030

Understanding the elderly's motivation for choosing food and social setting is essential for a healthy diet and healthy ageing, says Ida Synnøve Bårvåg Grini, Senior Advisor at the Norwegian Institute of Food, Fisheries and Aquaculture Research. It will therefore be important to involve the elderly in creating their own future and find solutions for both the elderly and society's challenges.

PANEL: Silver surfers and baby boomers: an ignored opportunity?

FoodNavigator journalist Oliver Morrison will be joined by a panel of experts to discuss healthy ageing and the food innovations needed to address the specific needs of this rapidly growing consumer group.

We’ll be asking:

What are the specific needs of the ageing population?
What flavours, textures and eating opportunities could the industry tap to capitalise on this growing cohort?
What can we learn from diets in two locations often associated with healthy ageing and slower cognitive decline: the Med and Japan?
How can we target older consumers with healthy ageing products without offending them?
- What can we learn from other industries like pharma and fashion about more positive depictions of older people in marketing?

The 45-minute panel will be followed by a 20-minute Q&A, where you’ll have the opportunity to have your say.

Our expert panel includes:

Hisaaki Kato, CEO, Smoothlink Japan
Myriam Snaet, Head of Market Intelligence & Consumer Insights Platinum Sponsor – Beneo
Ida Synnøve Bårvåg Grini, Senior advisor, Norwegian Institute of Food, Fisheries and Aquaculture Research
Gal Tsaban, Medical Doctor, Master of Public Health, PhD student in Medical Sciences, Ben Gurion University of the Negev
Anu Turpeinen, Nutrition Research Manager, Valio