Adults in 20s, 30s most interested in personalised nutrition – Suntory-backed start-up survey

Among those in their 20s, more than half of those surveyed (53 per cent) said they were either “interested” or “somewhat interested” in personalised nutrition.

A similar trend was also seen among those in their 30s, where 51 per cent were either “interested” or “somewhat interested”.

However, there were more respondents in their 30s who were “interested” – at 23 per cent versus 19 per cent seen in those in their 20s.

The online survey was conducted by Rem3dy Health – a UK personalised nutrition start-up backed by Suntory.​

Rem3dy Health is known for its NOURISH3D supplement gummy, which contains seven layers of functional ingredients made using 3D printing. The gummy is customised based on the users’ physical condition, diet, exercise frequency etc.

The company launched its first pop-up store in Japan’s Shibuya Scramble Square during January 18 to February 5, where visitors could witness the 3D printing process.

A total of 400 men and women in their 20s to 50s took part in the survey.

Findings showed that as compared to the younger adults, only 10 per cent and eight per cent of those in their 40s and 50s respectively were “interested” in personalised nutrition.

Those who said they were “somewhat interested” were higher at 29 per cent for those in their 40s and 19 per cent for those in their 50s.

Correspondingly, the bulk of the respondents who were “not interested” had come from those in their 50s – at 40 per cent. This gets lower at 35 per cent for those in their 40s, 22 per cent in their 30s, and 11 per cent for those in their 20s.

Adults in 20s prefer shortcuts ​

The survey also found that adults in their 20s while health-conscious, preferred to manage their health via easy and quick ways.

Most of the respondents who said they were “very conscious” of their health were in their 20s, where 26 per cent had said so. 

This was higher than the 21 per cent reported in those in their 50s, 20 per cent for those in their 30s, and 19 per cent for those in their 40s.

Across different age groups, there were between 46 per cent and 61 per cent of respondents who said they were “somewhat” health conscious – mostly coming from those in their 50s and 40s.

Overall, more than half of the total respondents (51 per cent) said they wanted to use the simplest method possible to manage their health.

Forty per cent said they wanted to know the method that was suitable for them as soon as possible, while 37 per cent believed all they could to find the suitable solution was through trial-and-error.

The report added that those in their 20s were most likely to seek health-related information from experts, such as gym trainers or nutritionists, even if it cost money.

“Based on the above, it could be seen that many health-conscious young people are taking the ‘shortcut health-conscious’ approach, seeking the quickest, easiest way possible to improve their health that suits their body, rather than trying to improve their health through trial and error,”​ said the report.