Clean Label 2018

When it comes to the ingredients list, less is definitely more.

There is growing clarity around what the clean label trend means to the industry and consumers alike.

Today’s shoppers might not be asking for clean label products outright but they are seeking out foods and beverages with clean label attributes. These include familiar ingredients that are perceived as ‘natural’ and ‘authentic’. The phrase ‘real food’ has entered the general lexicon.

While the core message of the clean label drive is consistent, clean label products are evolving. Manufacturers are pushing the boundaries of the trend to generate excitement and stay one-step ahead of the expectations of consumers and regulators.

Savvy shoppers are asking more questions about how their foods are made, turning supply chain issues into consumer issues. Sourcing and sustainability have been placed the spotlight.

And while consumers don’t want cluttered ingredients lists, they are coming to expect more around functionality and positive ingredients attributes. As such, clean label additives are also being linked to specific health benefits.

In this FoodNavigator free-to-attend one-day online event, we explore how clean label and natural trends are developing, which claims to make and which to avoid and what consumers expect from food and beverage manufacturers.

FoodNavigator’s team of experts will profile the latest developments in natural ingredients, from preservatives to colours, starches, sweeteners and flavours. We will also offer valuable insights and presentations about market opportunities, strategies for brand success and the latest developments in natural and clean label ingredients.