Market trends

GettyImages/luliia Zavalishina

NPD Trend Tracker: From Huel protein powder to Marmite-glazed burgers

By Flora Southey

In our latest new product development trend tracker, the ‘world’s first’ nutritionally complete vegan protein powder is rolling out in the UK, recipe box company Gousto is partnering with Marmite, ManiLife and Hellmann’s, and ‘natural’ energy drink challenger...

GettyImages/Canan turan

NPD Trend Tracker: From 'clean' cold brew to yellow pea alt milk

By Flora Southey

In this week's coverage of new product development across Europe, we look at a Berlin start-up's 'dairy of the future': alt milk made from yellow split pea protein. Over in Romania, a new line of plant-based fish alternatives - mimicking...

Délifrance has a product portfolio that is either classed as ‘clean’ or ‘cleaner’. Pic: Délifrance

Clean label

Clean label is fast becoming the expectation, not the exception

By Gill Hyslop

Consumers are increasingly reading product labels and searching out ‘clean’ ingredients lists that are shorter and feature recognisable ingredients that are sourced from nature. Artificial or chemical ingredients are the main undesirables, while there...

GettyImages/Iuliia Zavalishina

NPD Trend Tracker: From 3D-printed gummies to smoky bacon ‘nooch’

By Flora Southey

What is ‘nooch’, you ask? The term is short for nutritional yeast, and UK brand Notorious Nooch Co has just released two new flavours of it. Elsewhere in this week’s new product development photo gallery, we look at Nourished’s expansion into personalised...

Getty/Ekaterina-84

‘Plant-based’ claims under-exploited by food brands, report claims

By Oliver Morrison

Flexitarians, or carnivores wishing to cut their meat and dairy intake for ethical, environmental and health reasons, are driving innovation in the vegan and vegetarian space, reveals a new report from Euromonitor, which is why more brands should embrace...

Pic: iStock-Grunfnar

COVID-19 has ‘knocked’ green consumerism: Survey

By Katy Askew

New research shows that people say they are more environmentally aware since the onset of the COVID-19 pandemic but also reveals this is not translating to greener consumption behaviours.

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