Flavours and colours

Researchers in Denmark and New Zealand have teamed up to determine whether consumers actually do prefer the taste of organic greens grown in an open field over those vertically farmed. GettyImages/LouisHiemstra

Do vertically farmed vegetables taste good?

By Flora Southey

Vegetables grown indoors, without any soil, may not sound as appealing to consumers as their sun-blushed counterparts cultivated in open fields. But according to fresh research, they taste just as good.

Source: The Kraft Heinz Not Company

Mac and cheese goes dairy-free with Kraft NotMac&Cheese launch

By Deniz Ataman

The pantry staple by The Kraft Heinz Not Company features a plant-based sauce made of fava bean protein and coconut oil powder in two flavors—original and white cheddar—priced at $3.49 a box on shelves this month and continuing its rollout in early 2024....

© vovashevchuk / Getty Images

Euromonitor predicts consumer trends for 2024

By Olivia Brown

Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.

Image source: Getty/Tara Moore

Spilling the tea (and coffee) on natural beverage trends

By Deniz Ataman

The functional and perceived health benefits of tea and coffee paired with their familiarity and diverse usage occasions across dayparts make them ideal platforms for beverage manufacturers to meet consumers’ evolving preferences for indulgence, health...

Madhūka is found in the forests of India. Image source: Instants/Getty Images

Versatile high-fibre 'superfood' Madhūka arrives in the UK

By Augustus Bambridge-Sutton

Found in the forests of South and South East Asia, the Madhūka flower provides a versatile ingredient that can be used as nibs for cereals, snacks and museli, as powder for coffee and milkshakes, and as tea. Now, ōForest, a new brand, is bringing it to...

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