Digitalisation

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

Local and online shopping habits look set to stay - but price will also be a factor / Pic: GettyImages-jovanmandic

Are local and digital shopping habits here to stay post-COVID?

By Katy Askew

As product safety worries, sustainability and traceability have all been placed firmly under the microscope, COVID-19 has accelerated our local shopping and sourcing habits. Now, we ask: What does the future hold for staying local?

The Nutrition Centre was developed by Tate & Lyle’s global nutrition team. Pic: Tate & Lyle

Tate & Lyle introduces new online nutrition tool

By Jim Cornall

Tate & Lyle PLC, a global provider of food and beverage ingredients and solutions, has launched the Tate & Lyle Nutrition Centre, a new digital hub providing access to science on ingredients that can help address public health challenges.

Givaudan Taste & Wellness develops AI to streamline recipe innovation / Pic: GettyImages-Karendaev

Givaudan leverages AI for ‘next generation’ product development

By Katy Askew

Givaudan’s flavour business, Givaudan Taste & Wellness, is launching a new tool that leverages artificial intelligence for the ‘next generation’ of product development. “Success comes from combining the output of the tools with the sensitivity and...

How can seafood brands capitalise on escalating demand for online shopping? GettyImages/AlexRaths

What does 2021 and the ‘new normal’ have in store for seafood?

By Flora Southey

In the UK, 2020 saw frozen fish sales surge in retail, while premium seafood struggled to find its way onto restaurant diners’ plates. What do experts predict for the post-COVID ‘new normal’? And how can brands make the most of this changing retail landscape?...

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