Innovation & NPD

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NPD Trend Tracker: From booze-infused salmon to vegan prawn crackers

By Flora Southey

In this edition of FoodNavigator’s new product development tracker, we look at paleo- and keto-friendly 100% olive oil mayonnaise, a new low sugar Cheerios SKU from Nestlé Cereals, and a collection of booze-infused salmon ready for Christmas. Scroll through...

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

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Guest article

NPA: Setting safety limit on CBD key part of regulatory process

By Daniel Fabricant, PhD, Natural Products Association

NPA president and CEO Daniel Fabricant, PhD, argues that FDA does not need new authorities to regulate the CBD market and that determining a safe daily intake level for the substance should be an integral part of that process.

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