SodaStream leverages Pepsi brands
PepsiCo-owned SodaStream, the home sparkling water business, is introducing concentrates of the company’s big name brands – including Pepsi, Pepsi Max, 7up and 7up Free – to the French market.
This will allow French consumers to make the ‘singular taste’ of PepsiCo sodas at home using a SodaStream machine.
The company said that the innovation is ‘eco-friendly’ and aims to combat plastic waste by reducing the need for cans and bottles.
The products will be available from this month via online and supermarket channels. PepsiCo said the concentrates have an RRP of €5.99 and reusable bottles retail at €9.99.
