NPD Trend Tracker: From alt parmesan to 40kcal beer
From ‘the healthiest pint you’ll ever drink’, to low sugar beer and a low alcohol Jamaican rum alternative, our new product development tracker suggests the ‘low and no’ category is continuing to thrive. Check out, too, a new alt parmesan made from fermented nuts and frozen plant-based pizza.
GettyImages/Eoneren