NPD Trend Tracker: From macadamia-fuelled snack bars to energy drinks ‘built by gamers, for gamers’
This week’s new product round up includes new chocolate coconut, salted caramel and dark chocolate macadamia nut bars from House of Macadamias, while beverage brand Go Mate is aiming to challenge the negative perceptions that are often associated with over-consumption of energy drinks.
Image: Getty/Eoneren
