OHMG launches in Waitrose stores across the UK
Magnesium-enriched functional water, OHMG has signed an agreement with Waitrose to launch its new 4-pack format in stores across the country. As part of Waitrose’s functional drinks trial, OHMG will be stocked online and in selected stores from next week, across London and the South East & West, as well as locations in the North including York and Willerby. Consumers will be able to pick up OHMG’s newly launched variety 4-pack as well as it’s single Raspberry & Lemon Balm, and Blackcurrant & Vitamin C SKUs.
OHMG Magnesium is a canned sparkling water that contains nearly 20% of the recommended daily allowance of magnesium and provides a fun and alternative way to top up magnesium levels.
Matt Blake, Partner & Buyer, Soft Drinks at Waitrose said: “We're really excited to have OHMG onboard as part of our functional soft drinks trial - with their Magnesium Water fitting perfectly into this category, and we’re excited to see how the range takes off, along with others that have signed up, over the coming months.”
The zero-sugar, sweetener-free, zero-calorie beverage is made with sparkling spring water, naturally infused with 3 types of bioavailable magnesium and functional botanicals, that helps to reduce tiredness and fatigue and contribute to normal psychological function.
Stuart Walsh, Co-Founder of OHMG said: “Consumers are becoming much more health focused in their choices and are looking for products that give them something extra. We’re seeing strong demand for products that support immunity, stress, relaxation and sleep, all of which OHMG supports, so we’re really excited to be launching our 4-Pack format with Waitrose.”
Image: OHMG
