Nestlé Cereals relaunches Shreddies Raspberry & White Chocolate flavour
Nestlé Cereals is adding to the Shreddies brand portfolio with a limited-edition relaunch of its Shreddies Raspberry & White Chocolate flavour cereal.
The flavour was previously launched in February 2021 and has since been reformulated – adding to the current Nestlé Cereals portfolio of products that are non-HFSS according to the UK Government’s Nutrient Profiling Model. The product will also feature Nestlé Cereals’ signature green banner on pack – highlighting that wholegrain is the number one ingredient.
Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: "We’re committed to making breakfast better, and the re-launch of our popular Shreddies White Chocolate and Raspberry cereal will not only bring a fan favourite flavour back to consumers’ tables, but will provide families with a delicious start to the day and a great part of a balanced breakfast.
“The reformulated recipe is now non-HFSS, contains fibre, B Vitamins and Iron and has wholegrain as the number one ingredient - all while offering families a tasty breakfast option.”
Shreddies White Chocolate & Raspberry cereal became available in ALDI, LIDL and Home Bargains from the beginning of July.
Image: Nestlé Cereals
