Fearne & Rosie releases Pudsey strawberry jam for BBC Children in Need
Reduced sugar jam brand Fearne & Rosie on Thursday released its Pudsey strawberry jam, as part of its partnership with BBC Children in Need, a charity initiative run by the UK’s public broadcaster the BBC. This also marks the first time Pudsey, the initiative’s mascot, has featured on FMCG goods in a retail setting.
Each jar is 70% fruit, with each one containing 31 strawberries, and has 40% less sugar than the average jar of strawberry jam. Furthermore, with each jar sold, 10p will go to support BBC Children in Need (there are also personalised editions that can be ordered from the Fearne & Rosie website, which cost £5 and of which £1 from each sale will go to BBC Children in Need).
“At a time when more and more families need help, partnering with BBC Children in Need is an opportunity to provide additional support for vulnerable children across the UK,” said Fearne & Rosie founder Rachel Kettlewell.
“Making a positive impact is at the heart of all that we do here at Fearne & Rosie, and I can’t wait to help make a difference.”
“We believe that every child should have the chance to thrive and that together we can change young lives,” added Claire Hoyle, Director of Income & Engagement, BBC Children in Need. “We’re thrilled to be working with Fearne & Rosie again, and are excited to see what we can achieve together.”
The jam will be available from Amazon, Ocado, Waitrose, select Morrisons stores, as well as via fearneandrosie.co.uk at an RRP of £3.20 per 320g jar.
Image Source: Fearne & Rosie
