NPD Trend Tracker: From wholegrain spelt to Christmas dinner pie

27-Nov-2023 - Last updated on 27-Nov-2023 at 12:08 GMT

In this week’s NPD Trend Tracker, we have a range of festive products, including a festive wrap, festive ice-cream flavours and a pie containing an entire Christmas dinner. We also have a new flavour from Tate & Lyle, a wholegrain spelt from Merchant Gourmet, and a new range from VFC.

Image Source: Rich Vintage/Getty Images

Tate & Lyle launches low-sugar sweetener

Iceland releases pie containing entire Christmas dinner

Merchant Gourmet launches Wholegrain Spelt

Simply Ice Cream festive flavours return

GSN launches festive wrap

VFC launches ‘naked chick*n’ range

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